Ryanair Offers Lies to Consumers – At No Extra Charge

Every now and then, Ryanair do something to melt people. There was changing the cabin bag policy so you now have to pay to be ‘priority’ to get anything bigger than a lunch bag on board. Then, they added the small text to “check-in 60 days before your flight for peace of mind” saying *if you pay extra, else, you can wait til 48 hours before. And let’s not forget the time they tried to charge for toilets. Bloons. 

But now, to put the icing on the cake – oh, that’ll be extra, sorry. They’ve been called out for Greenwashing. Honestly, like.

Image result for ryanair carbon emission ads

You’ve probably heard or seen the ads, where Ryanair claim to have ” the lowest carbon emissions of any major airline”, and the tagline of “Europe’s lowest fares, lowest emissions airline”. Yeah, I was suspicious too. I thought, “hmm, that’s not like Ryanair to actually have something GOOD to say? but, I gave them the benefit of the doubt. Maybe all those extra charges paid for some better petrol or something.

But, nope. I was wrong. Well, I was wrong to believe it, but I was right to be suspicious. Because, well, let’s face it, I’m never wrong. Pffft. 

But, today came the news that the spoil-sports our dear friends, the ASA, banned the ads because they weren’t actually accurate or provable. Basically, they were lies. 

Image result for ryanair carbon emission ads"
Behold, propaganda an ad

The story kinda changes depending on which news source you use. Shock. The first one I read made it sound like Ryanair were actually telling the truth, because they compared their emissions to “four other large European airlines”. Whereas, the good old Guardian added a lil extra detail, that they “didn’t include some well-known airlines”.

So, I’m going to do y’all a favour and be the dependable news source that you know I am. First, let’s clarify a few things:

 1. “Lowest carbon emissions of any major airline”  means “lower than a couple”  

 2.  “Major airline” isn’t actually like a specific or agreed term. I mean, they probably ALL think they’re pretty major. And totally awesome.  

3. “Low CO2” means, “lower than average”

4. These CO2 emissions weren’t measured by the amount of CO2 emitted, but the “CO2 emissions per passenger, per kilometre“. Ryanair have less CO2 emissions per passenger than other airlines, because they have more passengers than other airlines. Hence why there’s no legroom. 

5. “Europe’s lowest fares, lowest emissions airline” AKA: “One of the EU’s Top 10 Carbon Emitters”  

6. “The single most important thing any consumer can do to halve their carbon footprint is switch to Ryanair.” Well, *flexes hands*, considering aviation (planes) account for 12% of transport CO2 emissions, while road accounts for 74%, people would be A LOT BETTER walking, cycling, scooting, using public transport, sharing lifts or just driving less. Also bearing in mind that most people drive several times a day, and don’t FLY several times a day, what do you think would make more of a difference?

Image result for deceiving gif"
Oh look, it’s Michael O’Leary.

So, Ryanair were called out and the ads are banned now. BUT, a lot of the damage is done. To the planet, I mean. I haven’t heard those ads in a while, but if I hadn’t have checked the news and saw that they were banned for being not true,  I would’ve kept thinking they were true.

That’s the thing with Greenwashing. It doesn’t matter if the ad’s banned or changed, people will just think that the replacement ads are the latest ad campaign. Some people will always remember the claims that were made, or remember at least, that at some time, Ryanair (or any of the other companies that use people’s concern for the death of the planet and humanity to spread propaganda and increase sales) released ads telling everyone that they were green. 

Image result for greenwashing

Brands spend a hell of a lot of time and money creating advertising campaigns which promote lies, which then get banned and need either changed or replaced, then spend more time and money replacing them and doing PR recovery by making a tiny change like “oh, we’re going to reduce 13% of our plastic use by 2050” (at which stage we’ll be lucky if the Earth is still here). Instead of just, I don’t know, ACTUALLY DOING SOMETHING ENVIRONMENTALLY FRIENDLY.

So yeah, to sum: Organisations are wrecking the planet and most don’t care. Of the few that actually DO make changes to be more eco-friendly, most are probably lying 🙂 GREAT. 

Happy Wednesday, folks. 

*Here’s my source for the stats, because, well, what I say actually CAN be proven. And isn’t a lie.

12 Weeks of Uni

Well, lads, we made it. This marks week 13 of uni, aka FREEDOM. Well, if you’re not unlucky to have exams in January. Which I do 🙂


The past 12 weeks have been, well, not what I expected at all. Because I wasn’t really “expecting” anything, so I suppose that might have something to do with it. As my ma always says, “life’s all about setting expectations.” So I’m gonna help set some by sharing a wee summary of how I’ve found semester one of scary final year.

Disclaimer: I’m not trying to put second years off. Promise.

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Week 1:
OMG HI, been so long! How are you? How was placement?

Wait, what room are we in? Is there a block 17? Since when?

Ooh they got new couches and carpet, snazzy.

I’m gonna dress nice and do makeup every day. I’m more productive when I feel good.

Week 2:
Wait, so we have seminars this week? Eugh. Was there homework?

Let’s go for coffee after this lecture to reward ourselves for going.

This module doesn’t seem too bad, actually.

If I just time manage, I can do this final year thing no problem.

Image result for getting degree gif

Week 3:
Let me get this straight, we have to do a dissertation proposal?? About what?? AGH

What the hell is a lit review?

At least the assignment’s not due til week 8, that’s pretty sweet. 

Wait, was there seminar homework?  

Week 4:
Hmm, should probably get crackin’ on that assignment, shouldn’t I?

Did anyone do the seminar homework?

Bit scared of that proposal but sure we can’t actually start it til week 9 so let’s just pretend it doesn’t exist.

This final year thing isn’t as bad as I thought.

Image result for i can do this gif

Weeks 5-6:
Okay I really should start that assignment.

How am I meant to write 2000 words on this? Let’s whack “in order to” in every other sentence. 

I hate whatever sadist invented Harvard referencing.

*Uses thesaurus for every word in so it’s definitely not plagiarism*

What seminar group are we in this week? Was there homework?

THIS has never been done before. I think this could be my dissertation idea.

Never mind. 

Week 7:
To HELL with makeup. Comfort is key. I’m more productive when I’m free to touch my face when I please.  

I just spent 3 hours writing a paragraph and it makes no sense so I have to delete it.

What’s another word for….

Moreover is my new favourite word.

How.Am.I.Meant.To.Delete.338.Words. Help me God. 

Right, need to go and delete all those “in order to”s.

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Week 8:
WHY IS EVERYTHING DUE AT ONCE OH MY GOD.

Okay, got it to 2199 words. FAB. One word to spare yepa.

What do you mean the title page counts towards the word count??

How.Am.I.Meant.To.Delete.Six.Words.
Five.
Four.
Three.
Six. HOW IS IT UP TO SIX AGAIN.

Week 9:
Phew, those two assignments are GONE. Now I can relax.

First meeting with the dissertation supervisor, eek. What if my idea makes no sense?

I have 2 weeks to do a whole dissertation proposal. No one talk to me I’m going into hibernation. I’ll sleep when I’m DEAD.

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* 8 weeks

Week 10:
AgggggggggggggGGGhhhhhhhhhhhHHHHHHHHHHHHHHHHHHH

Week 11:
Ooh exam prep lecture. Give me ALL the hints, thankU.

She didn’t tell us the questions. What. Why does she want us all to FAIL.

Telling us to bring in 3 pens to the exam isn’t going to get me a 2:1. GIVE ME A SIGN. ANYTHING.

ONE WEEK TO DO ALL THESE CORRECTIONS AGGGggHhhhhhhhhhHHHH

Week 12:
We’re done. We made it. WE DID IT.

This was the easier semester. Oh no. 

Right guys, see you next year !!! Ha ha !!!

Can’t WAIT for that 2 week break after the exams before we start back and do this all over again 🙂

Image result for we made it gif

So there you go. That was a lil glimpse at my experience of final year. 
Let’s do it all again in February, eh?
Merry Christmas 🙂

What Do You Want to Be When You Grow Up?

Easy. be rich. live in a united Ireland. be happy. Why is that not an acceptable answer?

I’m a final year student, so one thing I always get asked is, “so what are your plans for after uni?” Let me tell you now, I don’t even know what I’m having for dinner tonight, let alone what I’ll be doing for the rest of my life.

There’s this expectation that people should know exactly what they want to do and where they want to work, but no one really knows, do they? Some people figure it out when they’re 10. Others figure it out when they’re 40. Some never do.
Not even the people who ask the question know what they want to do.

How can someone who has work experience in 4 different roles possibly know which one job out of a million out there, they want to do? Maybe I’ll get a job related to my degree, maybe I won’t. I don’t have a BALDY. And that’s okay.

Final years and graduates don’t HAVE to go straight into a job that they’ll be in for the next 30 years. We are under enough pressure without being made to feel that we have to have it out figured it out, as if trying to figure out how to Harvard reference isn’t hard enough.

We hear “What do you want to be when you grow up?” from primary school. Don’t you think it’s a bit weird that one of the first things you ask a 5 year old, is what their desired employment is? Like, of course they don’t know what they want to be besides a “princess”, “astronaut” or “Shakira”. I’ve wanted to be famous, an author (attempted to write MANY novels but could never make the plot last longer than 1 page), a musician (can’t sing), a model (HA imagine), a lawyer (realised it was gonna be a LOT of work) and here I am full circle back to Shakira. She has a lovely life, wouldn’t mind being her. Or J Lo. She’s the dream.

Anyway, if that’s all the phases and notions we go through when we’re growing up, why would that stop? I’m still getting older, still figuring out what I like and what I’m good at (I will find something yet, just you wait). And I don’t expect that to stop. What’s all the fuss about wanting to know what you want to do? Sure isn’t life more exciting when you haven’t a CLUE what you’re doing?

You might want to be an accountant (God knows why), but you might get a job as one and actually hate it. Maybe it’s the job, maybe it’s the city, maybe it’s your boss (probably the job though). The same job isn’t actually the same job. You don’t know anything til you’ve tried it, even when you have, come a different set of circumstances like a different company, you could be miserable. Back to the “I don’t know” stage. Welcome, have a seat x

I’m not doing a degree where there’s a clear-cut path at the end of it. IT, go into IT. Law, go into law. Medicine, be a doctor (after like 20 years of uni). I do communication, advertising and marketing. So I have a whole load of choice and variety, which seems like a good idea but I’m hella indecisive so it would’ve been nice to have a narrower idea. But the thing is, I didn’t choose this degree for a job. I chose it because it sounded interesting and I fancied actually ENJOYING the next 4 years. So, if I don’t get a job related to it but that I still love, that’s okay. I don’t care that I don’t know what I want to do, so why should anyone else?

“What do you want to be?” Happy is a valid answer. Healthy is a valid answer. “I don’t know” is a valid answer. And Shakira sure as hell is a valid answer.

Boris’s Poli-tea-cal Blunder

I was having a wee jook at the news to see what the general craic was with the world, because I normally live in a nice wee bubble where I don’t really know what’s going on. Call me “uninformed” if you want, but ignorance is bliss and all that? Don’t need any negative energy, thank YOU.

Anyway, on my voyage to wisdom, I stumbled across some ‘breaking’ political news story about the general election. Exciting times.

Boris Johnson has caused uproar and disgust across the water (wouldn’t be like him), not for his extreme political views and this whole ‘Brexit’ shenanigans. No. For putting milk in his tea while the teabag’s still in the cup. You can imagine the outcry.

What sort of person have you got as Prime Minister? You let a man who puts milk in his tea with the teabag STILL IN THE CUP lead you? Wild.

So like, we all know this isn’t “news” at all, so why did Sky feel the need to write an article about it? And why did people care so much?

Because, when people don’t like you, they look for any excuse to justify disliking you. “Why do you hate him so much?” “He’s causing everyone severe bother with this Brexit fiasco and potentially disrupting the lives and futures of like, everyone. ” Hmm, seems a bit unreasonable. “He makes tea wrong.” Fair enough. Say no more.

If he was caught on camera making tea normally, would anyone care? Nah. Because when you’ve a bad public image, bad publicity has more of an effect than good does. When people love you, every wee thing you do just makes people love you more. Do something bad, well sure look at all the good you’ve done to cancel it out.

People don’t like you? Every little thing you do is scrutinised, with people just WAITING for you to do something weird or wrong. Do something good? Doesn’t really matter, look at all the other stuff you’ve done. One good deed doesn’t make you a saint. Probably a PR stunt to make people like you anyway.

Boris’s reputation made something as trivial, sorry, majorly important as making tea, become, like, a thing. Like people actually care about it. If Beyoncé made tea weirdly, would you notice? Would you care? Youse would probably all start making tea the way she does.

But, Boris is pretty controversial (to put it as nicely as I can), and some people just love to have a reason to not like him, or support his credibility as a leader of anything. I mean, if you wouldn’t trust him to make you a cup of tea, why would you trust him to make important decisions and run your country?

“The teabag was STILL IN THE CUP”

I can just PICTURE Labour’s next campaign, “We make proper tea, vote for us”. Would be more effective than any political agenda, I reckon.

Why Students Should Skip Uni

Not that you need a reason, do you?

Well lads, big day on the 12th of December – yes it marks a week since the glorious day that is my birthday, but less more importantly, it’s vote day. Yes “vote day” is the political term, I believe. But aye, they called a general election for some reason, which is really random because they’re never normally this time of year. “General election” doesn’t normally fall into my countdown to Christmas.

The 12th of December is also the second last day of uni – yepa.

What have the two got to do with each other? Well, you can’t vote in Armagh if you’re sitting in the Holylands, can you? Most people (hopefully) are registered to vote back in their local area (or “constituency” if you want to be fancy). But chances are, a lot of students won’t be back home on the 12th because they’re living elsewhere for uni.

I know, it’s tempting to just give it a miss and stay in your nice freezing student house rather than go back home to vote, but you really should consider it.

Yeah, you could always register to vote in your student house area but let’s be real, chances of that happening aren’t great, are they? “While lot of effort la.”

Cheesy cliché but you have a voice, so make it count. What other chance do you have to actually make a difference and help decide something? It’s like the one thing normal people can actually play a part in. We’re not trusted to make decisions and and have our thoughts and ideas listened to normally, so this is our yearly shot.

Before you say, “It doesn’t make a difference, it’s only one vote”. Well yes, but one vote times the thousands of people saying that slightly adds up now, doesn’t it?

Let’s not forget the lil 3-year nightmare we’ve been living in. If only more people had’ve voted, maybe things would’ve turned out differently, eh? Eh?

No harm, but you can’t complain about the results of the elections or about decisions that are made if you didn’t vote. True, we can’t do anything about what politicians decide, but we can do something about who gets to make those decisions.

Voting is especially important for students, because we’re the youngest. We have the longest to live with decisions that are made. There isn’t much representation for us young ‘uns, and what we want doesn’t always get much attention. Not voting gives the impression you don’t really care what happens and you trust those bloons in parliament to make the right choices. But if we vote, we can have our chance to show that we actually are important and do care what happens about our future.

Why do I vote?
Because it’s literally the one thing I can do to try to make a difference (apart from recycle). It’s the only control I have. I sign petitions, yes. I go to rallies, yes. But I mightn’t need to if the right people are making the best decisions for me.

I vote because I’m a girl. Because I can. Women couldn’t always vote. Women fought for years for the right to something men got granted onto them simply for having a Y chromosome. People protested, fought and worked for years, not so they could vote, but so we could. I don’t want that to be in vain.

So go home, be warm, number a few wee boxes and be satisfied that hey, you might have actually made a wee difference to the future, how rewarding.

“Please explain your absence in today’s lecture and tutorial.” “Sorry miss, was too busy changing the future.” Sounds kinda badass, doesn’t it?

I mean you could always go to uni then go home and vote because they’re open until like 10pm, but ure don’t pretend you weren’t looking an excuse to miss that lecture anyway.

Do it “for the CV”

Let’s start this on off with a wee joke, shall we?

How do you get a university student to do something?

– Tell them it’ll look good on their CV.

I really should be writing for Christmas crackers, what a waste of my gift.

Anyway, not much of a joke because 1) it wasn’t very funny and 2) it’s true. How many times have you done something, not because you really wanted to, but because “it looks good to have” or you “need something” on your CV?

The “CV” is that lil carrot of bait that teachers, lecturers, parents and employers dangle in front of students’ noses when they think we should or want us to do something. And it works. There’s no motivational tool like telling us it’ll help us get a job or make us look impressive to whoever we’re trying to impress, when we don’t even know who that is.

It’s sad, but we do a lot of things that we do and spend a lot of our lives trying to look impressive on a piece of paper. A piece of paper that defines us by 1) how “smart” we are and 2) what we’ve “achieved”. A piece of paper that potentially determines what we do for the rest of our lives.

So what have we “achieved”? Well what are we meant to have achieved? We have no idea what we’re meant to have accomplished at any stage of our lives. Who decides what we need to accomplish? And who says we have to accomplish anything?

We haven’t a BALDY what we want to do or what we’re meant to do, so we enter a panic mode and do things purely for the sake of doing them. Purely for the sake of having an extra bullet point on that list that determines how worthy we are of being considered for a job. No harm, but I doubt climbing a mountain and camping for 3 days is really gonna see me landed as a CEO like.

We’re told from we’re in school that we need to “stand out” and have that “edge” on other people. Other people like our peers, colleagues and friends. We’re pretty much told to view everyone else as competition. But like, what are we competing for?  We’re all different. We’re doing different things, we want to do different things and we want to work in different places. So why are we ‘competing’ with each other? Why are we supposedly measured by the same criteria?

We have to do something that hardly anyone else has done, because pretty much everyone’s done the same things. But, we’ve all done the same things because we’re all trying to stand out, and the only way we can stand out is by doing the same thing that everyone else has the option to do. So because everyone tries so hard to be different, we all end up being the same. Yeah, I’d to re-read that to make sure I followed it, too.

I think it’s great that we’ve loads of opportunities and chances to try different things and get experience, and we should give them a go and make use of them. We should be encouraged to do whatever we have to do so we can do whatever we want to do (even if we don’t know what that is). But, we should also be encouraged to have fun and live our best lives before we’re too old or committed to be able to. Like, yeah work experience is class and all, but we need life experience too.

There’s just a lot of pressure on young people to “get ahead” and “get experience”, when we don’t have a notion what we actually want to get ahead or experience in. So, we don’t really spend the time trying to figure it out, we just make use of all these “great opportunities” and hope we’ll have an epiphany along the way. Still waiting on my wee light bulb moment. Gonna come any day now, just you wait and see.

Every uni student ever

Now, I’m not saying we’re all robots who do things we don’t want to do just for make our CVs a bit snazzy. But, the reality is, we do a lot of things just to improve our chances of getting a job. Because we’re pretty much conditioned to think that getting a “good job” is one of the most important things in life. But, what is a “good” job? High pay? Holidays? Job satisfaction? Casual Fridays?

We decide. We get to make that judgement on whether a job is “good” for us or not. So, why don’t we get to decide what experience is “good” for us to do? “Good” means something different to everyone, so why does it mean the same thing when it comes to a CV?

Yeah, you get judged off what you’re like; your personality, your likeability and how you’d “fit” into whatever you’re trying to fit into. But, before you even get a chance to be judged on what YOU are like, you’re judged off what that piece of paper is like. It’s a bit like online dating, you’re not gonna swipe right or meet up with someone who’s got a really cringey bio, are you? They could be an absolute geg and maybe even your soulmate, but you’ll never know because you wrote them off based on “6ft 2. Here for a good time not a long time ✌️”. That’s us, judged on whether or not we’re an employer’s “type on paper”. Literally. How shallow, pffft.   

So, no wonder we spend so much time and effort doing things not just for ourselves, but for a piece of paper, too. Because, we’ve spent most our lives believing that we’re not much more than that piece of paper.

Beans are Beans – Why Buy Brands?

Okay, this has something which always confused me. What’s the craic with people buying branded food? I don’t get why people pay so much more for a branded food item, when there are loads of cheaper options available. Like why would you want to spend more?

Y’all at Tesco

I’m a student, yes, but that’s irrelevant. Even if I had the money to buy branded foods, I still wouldn’t, because I really don’t see the point. “The branded ones are nicer”, well okay but I really don’t think having a “nicer” tin of sweetcorn is going to seriously improve my life to be honest. But thank you anyway.

I’ve always wondered how big brands still do so well, because supermarket own brands are available left, right and centre. I know back in the day, that this wasn’t the case; it was either buy the big brand or buy nothing. Brands were the only real option when doing your shopping. But nowadays, pretty much every food item comes in a cheaper version. There’s even several TV Shows like Eat Well for Less, which encourage people to switch from expensive brands and try cheaper alternatives to save money. 

Right, maybe I’m missing something here, but why would you pay £1.50 for a loaf of bread when you can literally get one for 36p? I buy it. I’m not dead yet, it’s decent bread like. It’s not really salty, makes a nice wee sandwich, and is UNREAL toasted. So why would you pay £1.14 more for BREAD? Like, I seriously don’t get that.

People buy branded products for the assumed better quality. But how important is it? How important is the quality of a tin of chopped tomatoes? Is the 28p tin going to absolutely destroy your precious spaghetti bolognese? Is the 80p tin going to make it taste like Gordon Ramsay made it himself?

That’s the thing, people assume. “You get what you pay for”. That’s a brilliant wee line, which brand’s marketing department came up with that one? It’s not true like. How many times have you bought something that wasn’t worth what you paid for it? Probably a lot more times than the price was justified. “You get what you pay for”, that, that is the thing keeping big brands in business. That’s their mantra. They depend on people thinking that to justify them charging more.  

Some people don’t “need” to save money and can “afford to buy the big brands”. Good for you, congrats on your financial situation. But surely there’s something you’d rather spend your money on? Something that’ll last longer than the 5 minutes it takes to eat?

Maybe it’s for some kind of self-fulfilment or something, I don’t know. Maybe it makes people feel good in a way because they feel like they’re giving themselves the best that they can? “I’m treating myself to the finest baked beans money can buy” or something like that.

I mean, it has to be to impress and please yourself, right? Who else cares? Unless you want the sales assistant to think, “Wow, he’s living the high life. I wish I paid £4 for a box of corn flakes. I aspire to be that man” as they beep your shopping through.

For some, it’s a habit. They just buy whatever brand they grew up with. They didn’t have the supermarket own ones when they were younger, so they’ve just kept buying the same ones they always have. They grew to love that brand, and its food. They think “I’m not going to like any other ones as much as these ones”, but sure why not try others and see if there’s one you like just as much?

Of course, it’s your money, you can do what you want with it and you don’t need a 21 year old telling you which loaf to buy.  

Youse to me right now

I’m not saying ‘boycott all big brands’, I’m just saying, why not give cheaper ones a go? If you’ve tried the supermarket own brand version and you really hated it, fair enough. But I don’t see why people don’t even consider them. What have you got to lose? 36p? Sure what’s that compared to the £1.50 you were going to spend anyway?

Rant over. Sort of.

Another thing I don’t get, and which confuses me even more, is why people buy supermarket own brands, but buy the dearer version? Let me clarify, supermarkets normally have a few own brand ranges: the regular range and the value one. There’s the finest one too, but like, that’s for people who do stuff like host dinner parties and eat cheese as a dessert. Madness.

Grapes. Let’s talk about grapes (now you’re excited, aren’t you?) You can get a 500g packet for £1.06, or, you can get a 500g packet for £2. They’re both Tesco’s own. One is ‘Suntrail’ and one is ‘Tesco’.  Same colour, same weight, same use by date. Just dropped a nice wee rhyme there, hope someone noticed. So what’s the difference? The price.  

I mean, you can’t really say that one range tastes better because not all grapes are created equal. Some are nicer than others. Sometimes I get a packet which is UNREAL, and sometimes they’re just standard grapes. But does this only happen with the cheaper ones? Can you categorically say that every individual packet of Tesco grapes is nicer than every single packet of the Suntrail ones? Despite being a different variety, from a different supplier in a different country, picked at a different time of the year? Really? You sure?

Now, just going to throw this out there, but I reckon people buy the more expensive ones for the packaging, not the actual food.  Hear me out.

Tesco reinvented their value range. It’s no longer ‘Tesco Value’; the products don’t come in plain white packaging with Arial font. Instead, they’ve got ‘Suntrail Farms’, ‘Grower’s Own’, ‘Neville’s’, and ‘Stockwell’s.  They’re all Tesco’s own version, but different categories have different names and different branding. And they come in nice colourful packaging with a funky wee font and logo and all. Lovely.

Why did Tesco do this? So people don’t feel like they’re buying the ‘cheap, budget option’. It gives the impression that they’re still buying a brand. Neville’s? That’s a brand. Grower’s Own? Also a brand. A cheaper one made by the supermarket, but a brand nonetheless.

This is because for some reason, people are embarrassed to buy own brands and value ranges. There’s this sort of stigma that if you buy own brands, you’ll be seen as cheap or stingy or poor. And to be honest, that’s a bit disgraceful like. People shouldn’t feel ashamed for buying cheaper food. It’s the same way people get embarrassed and hide the stickers when they buy ‘reduced’ items.

Did Tesco change the recipes? The food product inside? No. Just the packaging.  Because they know that the packaging changes how people view the product. From we’re no age, we’re told, “it’s what’s on the inside that counts”, so why isn’t this the case for food? If it tastes nice, what difference does it make if the packet looks ‘boring’ or ‘cheap’? Just gonna come out and say it, y’all are shallow.

P.S – This post was not sponsored by Tesco, I just shop there so know the prices. Although a wee giftcard wouldn’t be turned down.

Week 0

Well lads, I’m back without popular demand.

I took a wee 6 month break from blogging which I’m sure you noticed. To be honest, I was just flat out doing other things. I had placement, a placement report *shudders*, holidays, starting a new job, getting a new house and Money Heist to watch; but I’m back (yay). I was writing down wee blog ideas on my phone as I came up with them, just never made it much further @comittment issues. But, since I had my uni induction this week, I thought it just made sense to get back into the swing of things again now.

So on Tuesday I had my final year induction. I went because well 1) I’m paying 4 and half grand a year for uni so I’m determined to get my money’s worth and 2) it’s been like 18 months since I’ve been in uni so I needed a wee refresher course on what it actually is. Plus, I wanted to go for coffee with uni friends after (to reward ourselves for that one hour of actually thinking).

How did it go? Well, remember my previous blog post ‘Reasons I’m Excited for Final Year’ ? This induction was more like ‘Reasons I’m Scared of Final Year’. Firstly, I completely forgot the most terrifying thing about uni – the roll call. Deadly. Voice broke, knew it would. Not the best impression of me after not seeing me for over a year- that girl who talks like terminator.

Also, dissertation? Yeah that wee gem. We were told we have to submit a wee proposal of what we want to do it on by week 2. As in, 2 weeks from now. Not going to lie lads, I thought that was like Christmas-time carry on, but no. But it’s okay, I’ve got a page and just written down a lot of random words of stuff I’m interested in and I just know that I’ll have an epiphany. I can just sense it.

Apart from that it was actually grand like, it was just going over the timetable and modules etc, and of course having a wee nosey at who all came back to uni.

But, all scary biscuits aside, I’m still excited for the year ahead. This is going to be my year. But like, for real this time. I’m in a lovely wee student house with two amazing girls (although one of our neighbours stole our food bin?? Still not over it), I’m doing a job that I really, really like and I have a fresh set of coloured pens just waiting to be taken out on a spin. I am gonna need to practice writing neatly again because I’m a bit out of practise after mostly typing for a year, but I’ll get there. So yeah, I had my fab post-placement summer and now I’m ready to getmy head down and have a wee go at this final year thing.

I’m also planning to keep blogging during the year because I do really enjoy it and missed doing it; but sure, as my ma always says, “If you want to make God laugh, tell him your plans”, so we’ll just have to see how it goes.

2,599,964‬ Fake Fans

We all know that ‘IG Influencers’ are thee new, hip-happening social media marketing tactic, with many major companies ‘collabing’ with bloggers, vloggers and other ‘big names’ on social media (although clearly not because I haven’t been DM’d yet?) to get them to promote their goods.

The whole idea is: “okay they have 1 million followers, so we should get x many impressions; they get around 50,000 likes so there’s at least 50,000 active users who will be exposed to the content. Of these 50,000, x many will actually ‘like’ the product (not just double tap while mindlessly scrolling) and then proceed to buy the merch”. Simple.

So, how come an Instagram influencer with over 2 million followers, was unable to sell 36 items from their own clothing line?

Instagram influencer Arii launched her own clothing line, and then 13 days later uploaded (and since deleted) a post apologising to her ‘fans’. I think. To be honest, I’m not really sure what the point of the post was, she seemed to be apologising to customers, calling people out and thanking others at the same time? I’ll let you be the judge because here’s a wee screenshot. Enjoy.

Anyway, Arii states that the clothing company she was working with had a rule that she had to sell a minimum amount of products for them to keep working with her and producing the clothes, which seems fair enough like, it has to be worth their while. But, the minimum order amount wasn’t achieved, which meant the clothes couldn’t be produced so any buyers had to get refunds instead, and the company would stop working with her. Yikes.

So, what went wrong? How could someone with (apparently) such a big ‘influence’ over hundreds of thousands of people and the power to persuade them to buy certain things, fail to persuade them to buy her own line?

Well, likes aren’t everything. *Louder for the Gen Z’ers in the back*. 40,000 likes doesn’t mean 40,000 orders. Your followers and likers aren’t necessarily going to be your customers. People follow companies just to have a wee jook, but have no real intention of buying their products. And on the flip side, I don’t follow a single clothing company on Instagram, but I buy from them. It’s not about how many follow you, but who. Are they actual customers, fans or just wee robots?

Another lil issue may be that Arii didn’t really promote the line? She posted one video announcing the launch. Then another promo post for good measure. And then, boom: the line “failure” post. I’m no expert, but how can people buy what they don’t know about?

But, apart from all that, what about the clothes themselves? Look at Arii’s feed. Look what she wears – the style, the colours. Now look at her clothing line. Does it look like the sort of thing she would or does wear? Sweatshirts and what I can only assume are cycling(?) clothes don’t really fit in with her style. She isn’t even wearing her own clothes in her posts? Even if you don’t actually wear them, at least whack on a sweatshirt, take some pics saying how “comfy” and “cute” it is and then change into something else. Just lie, girl.

People follow influencers and like their photos because they like what they’re wearing. They have similar style, so will buy clothes of that style. If you show them something completely different to what they like or wear, why would they buy them? You need to know who your customers are and what they want. Just because you are selling a product, doesn’t mean that people will buy it. Especially if you wouldn’t even buy it yourself.

But sure don’t we all love a wee conspiracy theory? What if this was just a marketing ploy? Did Arii think and hope that sharing her story of fake friends, fake fans and unfulfilling promises would make some of her 2.6 million followers feel bad and buy the products to help a gal out? Did she want them to take pity on her? Young girl starting her own clothing line in this massively competitive market is bound to be daunting like, why not give her a hand in helping her achieve her dream? Or did she want them to take pity on the people who actually wanted and bought the products but now had to be refunded instead because not enough people ordered them? I don’t know much (or anything really) about clothes production but it seems a bit weird that a minimum order amount is 36 pieces? Could’ve at least picked a round number, pffft.

The post was also deleted which is a bit sus. Maybe she realised that it was a bit questionable to blame people who didn’t buy her clothes and broken promises for the failure of the line. I mean, maybe making your fans feel guilty isn’t the best move? Neither is calling out people who didn’t leave you a review. Or maybe, the post had caused enough drama and pity to get people to buy enough clothes to fulfil the order amount. Either that, or she noticed that she forgot the word “take”. I sure did.

me

So why did Arii’s clothing line supposedly fail? Was it because she didn’t do market research before launching the line and people just don’t like the clothes? Maybe it was because she didn’t actually promote it? Or, was it all a big lie and this is actually her way of promoting it? That post got Twitter and Instagram talking about her and her line, with everyone giving their (very qualified) marketing opinions and advice. Buzzfeed wrote about it, and more importantly, I’m writing about it. So it must be a big deal.

Then again, maybe we’re giving her too much credit and it was just an ugly clothing line that only 35 people liked. Who knows?