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Advertising PR

The Christmas Cup-Off

Well lads it’s that time of year again, C H R I S T M A S (cups) – get your Mariah Carey playlists pumpin and dig out that Christmas tea towel you’ve lying at the bottom of your third drawer. If you listen carefully, you can almost hear Michael Bublé doing his warm-up.

First of November marks the start of the countdown, and what better way to start than with beautiful festive coffee cups??

Me and my ma had a competition going to see who could spot and photograph (trust no one) the first Christmas cups of the year. The prize (aside from the pleasure of winning) was the winner got taken out on a coffee date by the loser. And there’s me always say I’m strictly anti-gambling, I know. The HYPOCRISY of me.

Well – I won. I saw ELEVEN Starbucks ones in town on the 1st but couldn’t whack out my phone in time, but finally captured the red cups in action on Tuesday (thank you, Caitlin for bringing in your Starbucks to the lecture).

But me and Claire aren’t the only ones having a Christmas cup competition, the coffee shops are, too.

It’s like a Christmas cup-off in the coffee shop world; if you don’t have them, you could be losing out on customers. Let’s be real, we all go somewhere purely for the novelty of the cups this time of year. People go into cafés and ask for a takeaway cup even though they’re sitting in (and not just because the takeaway’s are bigger) and parents ask for cups for their children (I know this is true because my ma does it for me). Little do the baristas know that “my wee girl” is 21, not 5.

It’s a race to see who can release them first (usually Starbuck’s, and Caffé Nero last) and who can do it best. Yeah, fair, people actually want the drinks inside, so I guess nailing the menu is important too, but the real winner is the winner of the cup design.

Not a fan of Starbucks but their cup game is strong

See, you don’t have to go for a fancy festive drink, you can get your bog standard americano, but give it a wee bitta razzle dazzle with a Santa cup. It’s a simple way to get in the holiday mood, without having to drink an eggy, cherry-y or gingerbread sugar-bomb concoction. Dentists, rejoice.

Companies need to NAIL their Christmas drinks campaign, and not just to attract customers with their coffees and cups. What’s the whole point of branded cups – Christmas or otherwise? Brand reinforcement. You need a distinctive cup so when people see that cup on the train, in people’s hands or used as an ashtray on someone’s windowsill (classy), they know who’s it is.

See a Costa cup, *subliminal message received*. Want a coffee? You didn’t but since you saw that woman with one, you’re kinda in the mood for one. Sure why not nip into the Costa round the corner there, you deserve it. Don’t want one? No problem. Sure just REMEMBER that Costa cup, retain the brand name and place it at the forefront of your mind so when you think coffee, you think Costa. Just visualise that cup, v i s u a l i s e.

So having a Christmas cup that really grabs attention is ESSENTIAL. Why do you think there’s so many ads for them? Companies need to shout about their fabulous crimbo cups (and drinks, I guess) so that when you see a wee Rudolph, Santa or Christmas tree cup, you know where it’s from. Christmas cups aren’t normally in the brand’s colours or style, so they need to make people aware that “hey, we look different, but it’s still us”. Not that Clements need to do that because the grinches that they are keep the same grey cups all year round – bah humbug.

So, lads, the Christmas cup-off is ON – but only one can win. Who are you voting for?

Categories
lifestyle

“Would You Like Insulin with That?”

We’ve all heard those weekly BBC reports about the obesity epidemic, and what steps we as consumers can take to eat a balanced diet and be healthy. We’re told to read labels, use portion control and make swaps for ‘lighter’, ‘low salt’ or ‘low sugar’ options. It’s easy for us to do this because companies ~have to~ display nutritional information on the packaging and use things like the ‘traffic light’ system. They also tell you in teeny tiny writing how big a portion is or how many servings there are of the product,  even though it’s normally something ridiculous like 7 smarties.

fat

Food manufacturers give consumers the information to ’empower’ us, and we’re told how to use it to make informed decisions about food. Seems fair – they take some steps and so do we. But, what about eating establishments? Why don’t they have to disclose the nutritional content of their food? But how are we meant to make healthy and informed choices if there’s no information to, ya know, inform us?  Like yeah, you know what you ordered, but what are you actually eating? A BLT you get in a café isn’t that different to a shop bought one, except the bread’s less stale; and a shop bought lasagne’s pretty similar to one you buy in a pub, they’re both equally nasty. So why should one have to publish the nutritional content and not the other?

Yeah, companies like McDonald’s, Tim Horton’s and Nando’s have nutritional information about their products available online, but 1) people don’t know they’re there and 2) you have to go looking for them. If I’m in Tesco picking up a meal deal (or Boots if I’m feeling fancy), I don’t have to go online and compare my options in advance, I can quickly pick up two sandwiches, read the labels and compare the wee traffic lights. And I can do it in about 20 seconds. I can make an informed decision about what I eat in 20 seconds. Go me. So why, if I’m sitting in a restaurant, should I have to go online and research whether or not the nutritional information’s available, and if it is, then sit and check it while the waiter’s standing there with their pen and paper and my friends have already ordered and are glaring at me? Sorry, guys.

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Reading the McDonald’s nutritional info

If the information’s available online, then companies know consumers can read it and see how (un)healthy their food is, so why not just put it on the menu? It’s probably just a wee tick-box exercise so they can say, “We want to help customers make healthy choices so are uber transparent about our products’ nutritional content”. Basically, they want to have the information available, but don’t really want people to read it. I mean, they probably don’t want to shout out about the fact their burgers have 850 calories and 120% of your sat fat allowance for the day. Hmm, better make mine a diet coke, then.

But I suppose, they don’t want to tell us the truth any more than we want to hear it. Ignorance is bliss. It’s easier to claim we don’t realise how unhealthy food is and keep the blame on food companies, not ourselves – the old “it’s not my fault if I didn’t know”. Would you feel guilty about eating a pizza? Probably not. Would you feel guilty about eating a 1300 calorie pizza? Probably. If you don’t know how unhealthy something is, then you don’t have to feel bad for eating it or tell everyone that you’ll go to the gym tomorrow to “make up for it” (even though not even you believe that lie). You can eat what you want, not what you ‘should’ and play that lil game where you pretend it “probably wasn’t that bad”, I mean, potatoes are a vegetable so chips should be healthy enough, right? Right?

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People always complain that they eat healthily but can’t lose weight. But, maybe the problem isn’t what they’re eating, it’s where they’re eating. If you eat spaghetti bolognese at home, you know what’s in it so know it’s not that unhealthy. So if you order it when eating out, you might think the same. But, chances are they’re not using wholewheat pasta and lean mince like your ma does. They most likely add things which end up driving up the calories, fat and salt content. So, even if you think you’re “being good” and going for a healthier option, you mightn’t be. See, when we make things ourselves, we can tweak it to be healthier and choose what and how much we eat. But when we eat out, we can’t. We can’t ask for a ‘skinny’ curry or ask for our steak to be ‘grilled, not fried’. They’d definitely spit on it, like.

Companies might think that displaying nutritional information might put consumers off and affect business. But the thing is, people know burgers, chips and pizzas aren’t healthy. They know fast food products are full of fat and salt. And they still choose to eat it. It’s not exactly groundbreaking information that a salad has less calories than a bacon cheeseburger like. Look at Wetherspoons, a lot of their food items are over 800 calories, and they have 0 issue displaying this on their menu. They don’t deny that it’s not the healthiest because, people don’t go to Spoons for ‘low cal’ or “syn free” food. They go for jugs, and cheap, massive portions of decent food. I mean, it’s like £6 for a burger and chips, what do you expect?

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Finding out KFC isn’t healthy??

The thing is, nutritional information is displayed on store-bought products. We can see how unhealthy it is, and how small a real portion is, and what do we do? We ignore it. But the key difference is, we choose to ignore it. Consumers are given the information, and what we do with it is up to us. It’s our decision, and rightfully so. We have the option to read it if we want – and that’s a big “if”.  You might fancy a Mars bar (God knows why like, they’re horrible), but after seeing how much sugar’s in it, you might think twice and put it back on the shelf (where it belongs). Or, you might decide that it’s worth the pancreatic damage and buy it anyway. At the end of the day, we can’t control what goes in the food, but we can control whether or not we eat it.  So we should have the same option when eating out.

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lifestyle Uncategorized

The “C” Word

Culture. Well, what other word would I be talking about? Tut TUT. Anyway, if you’ve been on social media recently (or Buzzfeed in particular), you can’t seem to scroll far without coming across the word. It seems that every time a song, music video, or fashion photography is released, it comes into play. All this talk of culture and appropriation got me thinking, what actually is culture? Well, let’s ask boy George, shall we?

What a man

Culture is: “the ideas, customs, and social behaviour of a particular people or society.”

These “people” include races, religions, nationalities and ages – just because two people are from the same place, doesn’t necessarily mean they’ll have the same culture. A Parisien Islamic pensioner and Parisien Catholic teenager will obviously have cultural differences (duh).

So, culture includes what we do, think, eat, wear and how we act and behave. But where does it end? Is burning other nationalities’ flags “culture”? What about shooting people? Colonisation? Fast food? Not saying thanks to the bus driver? (Eugh, imagine) Is this “culture”?

How big do these “people, groups and societies” have to be for their behaviour to qualify as “culture”? Can any behaviour done by these groups by classified as culture?

A group of a certain race, religion, nationality and who support a certain soccer team shout sectarian and racist songs and abuse at matches (hypothetically of course, this would never happen). This is a group which share views and attitudes, and this is a social behaviour after all, so does that make it culture?

People seem all too quick to excuse a behaviour by saying it’s their culture. It eliminates their responsibility and shifts the blame. It’s not them choosing to act that way, it’s out of their control – it’s instilled in them, it’s how they were raised. Headers.

We need to stop using “culture” as a justification. Not only does this skew what people think is “okay”, it also undermines actual culture. If anything can be classified as a cultural behaviour, then it loses its definition. We lose the ability to distinguish and tell the difference between what we should deem unacceptable and acceptable.

As well as this, a group of people behaving a certain way and branding it “culture” creates a stigma and association attached the wider group they’re a part of. This results in stereotypes of nations, races and religions, having them branded and labeled as a whole. Spoiler alert: not all Irish people are alcoholics and drunks, despite what films repeatedly portray. Very badly, and usually with a Scottish accent, might I add (@ Gerard Butler- you brought our country shame).

Good.

Anyway, recently there seems to a rise in people defending and wanting to “protect” their culture. Even if said culture involves discrimination or abusive behaviour. So, why the desire now more than ever to retain it?

Well, we live in a world where cultures seem to be blending into one – shoutout to multinational corporations !! No matter where you are in the world, you can most likely eat the same things and buy the same brands. Globalisation means that sadly, small and local firms are being put out of business by the big dogs.

Don’t get me wrong, these companies allow us to pay less for products, order food despite not speaking the language, and make things more accessible. But what don’t they do? Pay tax, yes. But offer a sense of “home”. They offer it to visitors, but not natives of the country. Nothing screams ‘traditional’ like a Bershka or H&M. That’s the real reason I go on holiday.

Beautiful

You can go abroad, walk down the city’s main street, and feel like you’re home. Same shops, same language (shoutout to English speaking countries for apparently being the only ones not to learn another language !!) and thanks to global warming, the same weather. How FAB.

In a time where everything’s blurring to become more similar, of course it’s important to preserve traditions and culture (ones that don’t harm others, just to clarify). Things that make us unique, things you can’t get or do just anywhere. But first, we have to stop using it as a scapegoat for acting like eejits.