Well lads it’s that time of year again, C H R I S T M A S (cups) – get your Mariah Carey playlists pumpin and dig out that Christmas tea towel you’ve lying at the bottom of your third drawer. If you listen carefully, you can almost hear Michael Bublé doing his warm-up.
First of November marks the start of the countdown, and what better way to start than with beautiful festive coffee cups??
Me and my ma had a competition going to see who could spot and photograph (trust no one) the first Christmas cups of the year. The prize (aside from the pleasure of winning) was the winner got taken out on a coffee date by the loser. And there’s me always say I’m strictly anti-gambling, I know. The HYPOCRISY of me.
Well – I won. I saw ELEVEN Starbucks ones in town on the 1st but couldn’t whack out my phone in time, but finally captured the red cups in action on Tuesday (thank you, Caitlin for bringing in your Starbucks to the lecture).
But me and Claire aren’t the only ones having a Christmas cup competition, the coffee shops are, too.
It’s like a Christmas cup-off in the coffee shop world; if you don’t have them, you could be losing out on customers. Let’s be real, we all go somewhere purely for the novelty of the cups this time of year. People go into cafés and ask for a takeaway cup even though they’re sitting in (and not just because the takeaway’s are bigger) and parents ask for cups for their children (I know this is true because my ma does it for me). Little do the baristas know that “my wee girl” is 21, not 5.
It’s a race to see who can release them first (usually Starbuck’s, and Caffé Nero last) and who can do it best. Yeah, fair, people actually want the drinks inside, so I guess nailing the menu is important too, but the real winner is the winner of the cup design.
See, you don’t have to go for a fancy festive drink, you can get your bog standard americano, but give it a wee bitta razzle dazzle with a Santa cup. It’s a simple way to get in the holiday mood, without having to drink an eggy, cherry-y or gingerbread sugar-bomb concoction. Dentists, rejoice.
Companies need to NAIL their Christmas drinks campaign, and not just to attract customers with their coffees and cups. What’s the whole point of branded cups – Christmas or otherwise? Brand reinforcement. You need a distinctive cup so when people see that cup on the train, in people’s hands or used as an ashtray on someone’s windowsill (classy), they know who’s it is.
See a Costa cup, *subliminal message received*. Want a coffee? You didn’t but since you saw that woman with one, you’re kinda in the mood for one. Sure why not nip into the Costa round the corner there, you deserve it. Don’t want one? No problem. Sure just REMEMBER that Costa cup, retain the brand name and place it at the forefront of your mind so when you think coffee, you think Costa. Just visualise that cup, v i s u a l i s e.
So having a Christmas cup that really grabs attention is ESSENTIAL. Why do you think there’s so many ads for them? Companies need to shout about their fabulous crimbo cups (and drinks, I guess) so that when you see a wee Rudolph, Santa or Christmas tree cup, you know where it’s from. Christmas cups aren’t normally in the brand’s colours or style, so they need to make people aware that “hey, we look different, but it’s still us”. Not that Clements need to do that because the grinches that they are keep the same grey cups all year round – bah humbug.
So, lads, the Christmas cup-off is ON – but only one can win. Who are you voting for?