The Rise of the Millennial

Millennials: we’re the generation of avocados, fancy coffee and brunch. We’re also the generation of being blamed for pretty much any issue in society. Lucky us!!!

There’s constantly reports and headlines online about how millennials are ruining the economy (oh, the IRONY) because we’re spending all of our money on frivolous things and going out. We’re not saving. We’re not ‘contributing to society’. We’re not buying houses or diamonds (even though there’s a 5000% mark up and it’s not the most ethical industry @blood diamonds). And we aren’t buying those fancy cloth hankies (yes, apparently we’re killing that industry too). Basically, we’re not “investing our money”.

But we are. We’re investing it in ourselves. We’re paying like £4,000-9,000 a year for a uni degree which we then spend decades paying off and can’t get a job with anyway. That’s an investment. We spend our money socialising, to keep strong emotional connections and improve our mental health. That’s an investment.  We’re paying a bomb for gym memberships, dance and yoga classes (which we never go to, but the option’s there) to keep ourselves physically healthy so we’re around for longer. That’s an investment. We spend our money on things that make us happy, to help us have a better quality of life. That’s an, you’ve guessed it, i n v e s t m e n t.

Apparently we’re not buying enough houses. And we all know the housing market is a GREAT one, it’s never collapsed and there definitely isn’t a housing crisis on at the minute anywhere. Sounds very secure and low-risk. And sure, why get a house if you don’t know where you’re going to live?

Thanks to there being like 0 jobs and a lil disaster called Brexit (THANKS for that, by the way), we have no idea where we’re going to settle. We can put our foot on a plane and travel around the world in search of a job or a nicer place to live; and having no houses, mortgages, families or commitments tying us down means there’s nothing really stopping us. Apart from VISAs and emigration laws of course, but you get the picture.

We aren’t saving our money, but what would we be saving for? Let’s be real here, the planet is literally dying and thanks to past generations completely murdering it, we have no idea how long it – and we, will be around for. Like my granda always said, “You can’t take it with you, there’s no point being the richest in the graveyard.” Wouldn’t you be raging if you spent your life saving and deliberately not buying things you wanted, and then the planet kicked the bucket before you’d a chance to spend it?

Let’s be optimists and say that we are going to be around for like 100 more years. Being realistic, the retirement age is probably going to be around 75 for us, so we’ve loads of time (in theory) to make more money. Is that £7 brunch really going to affect my financial situation so much that there is no chance in hell that I can earn it back in the future? That’s literally an hour’s wage, so unless I never work another hour in my life, I think I got this one covered.

Plus, a very important lil note. It’s our money. We earned it, and we spend it. We can do whatever we want with it, and it’s nobody’s business.

All the focus seems to be on millennials ‘destroying’ current industries, but what about the new ones we’re creating and supporting? Vegan products, those weird stick on handles for the back of your phone, Dragon Soop and succulents – how are they any less important than cloth hankies?? Other generations aren’t supporting these industries as much as us, so why is no one saying “baby boomers are trying to destroy the avocado industry”? We aren’t ‘ruining’ the economy, we’re simply changing it. Lifestyles have changed, needs have changed, money has changed – and the economy should reflect that.

Millennials:  we’re a “live in the moment” kind of generation – and we spend accordingly; because thanks to previous generations, we’ve no idea how many moments we’re going to have.

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