Well if you want to see some Victoria’s Secret models in lingerie and heels, then my friend, you have come to the wrong place. Sorry. But, since you’re here, why not have a wee read and you never know, Gigi Hadid might actually feature.
This is pretty much a sequel to my “Exclusivity of “Inclusive” Fashion” post, which was basically me complaining that I can’t buy clothes that fit. But this one’s exploring (not so) “inclusive” lingerie. I can tell you’re on the edge of your seat already.
The reason I decided to write about this is because I see a lot of people online complaining that they can’t find bras to fit, and that retailers only offer “small” sizes and don’t cater for ‘curvy’ or ‘fuller’ women. I just want to point out that like with clothes, sizing often excludes smaller sizes just as much as larger ones.
For those of you who may not know, bra cup sizes (the letter) start at AAA – yes, like the batteries. The next size up is AA – also batteries, followed by A- you get the idea. I’m telling you this because most retailers only offer from size A (or in many cases, B) and upwards.
As well as this, the bandwidth (basically the circumference of your back) starts well, at any size, depending how small the person’s frame is. This tends to be any size from 26 inches upwards. But, the sizes offered mostly start at 32 inches. This has lead to people either having to go to elsewhere and look harder for underwear, or buy the bigger size and just get on with it (tumbledrying works too at shrinking them though- you’re welcome).
For the record, I’m not saying that smaller sizes aren’t available, they’re just less readily available. This means that instead of buying a £2 t-shirt bra in Primark (when we still had one 😦 ), I have to go to M&S and pay £6 for one that isn’t as pretty. Basically it means people have to pay more and have less choice.
Although larger sizes are also harder to come by, meaning women have to go elsewhere for their size too; the difference is that there are several “inclusive” brands like Bravissimo, Curvissa and SimplyBe which cater specifically for those with fuller figures. Ah, the old “forget including various groups, only including one additional one makes us inclusive and not exclusive at all” thing again. *sigh*
Anyway, these brands are also more expensive, because the retailers know we’ll just fork out the money because we haven’t really got a choice. If there’s such a demand and so many needing to go to alternative retailers for these sizes, why don’t more brands start offering them? Why are they making it so hard for us to buy things? JUST LET ME SPEND MY MONEY.
Then again, why would you want to increase your customer base, sales and therefore profits? Pffft silly me.
Recently, there’s been a lot of praise and celebration at the launch of Rihanna’s lingerie line ‘SAVAGE X FENTY’ because it catered for a range of sizes and “real” women. It offers multiple shades as well, meaning that several skin tones can wear a ‘nude’ or ‘skin coloured’ bra which is actually, well, skin-coloured(!!) So women no longer have to all wear the one universal shade of beige that somebody decided was all we needed. Who knew such things were possible? But yes, Rihanna’s new line is great, it does cater for a lot more sizes than typical high street retailers, and it does represent women of all shapes and sizes – as long as you’re not below an A cup. Or smaller than a 32. Oh you are? Hmm. Never mind then.
This has led to people (rightly so) asking that other brands follow suit and also cater for “real women”. But that’s my issue. “Real women“. Basically, to be a real woman you have to have big boobs and a bum. Reinforcing the self doubt and unfeminity felt by women who don’t naturally have these assets have. They don’t need or deserve to be made to feel any less validated as a woman than their more curvy peers.
How is showing slim built models any worse than showing those with figures which are unachievable to some without getting cosmetic surgery? Most people can change their weight; but people can’t help it if they naturally have small breasts or bums (and don’t even THINK about telling me to squat, I’m warning you). How can you tell women -especially young, vulnerable girls- that they’re not real women? Do you know how dangerous that is?
Imagine how it must feel not be able to find underwear to fit, and then be told it’s because you’re not a “real woman”. Not to mention those with alternative gender identities such as trans or intersex, who may require smaller sizes too and already find it hard enough to conform to female beauty standards.
Every identifying female is a “real woman”. End of. Stop telling girls that their natural build, genetics or lifestyle choices make them any less of a woman.
Make small bra sizes available. Make large bra sizes available. Don’t tell women the reason they’re not catered for is because they’re not real women. Stop damaging our girls.
There you go, happy?